Zumobi

Brands Need to Understand and Embrace the Owned Media of Apps

In the United States today there are more than 327 million mobile devices being used on a daily basis. According to the Pew Research Center’s Internet Project, an astounding 91 percent of Americans currently own cellphones, and nearly two-thirds of consumers utilize their mobile devices to access the Internet. 

TV Guide Vet Joins Mobile App Net

Scott Crystal's professional odyssey from seven-year president of TV Guide—which he departed in 2009—to being named Thursday

iAd Creator Takes Another Swipe at Better Mobile Ads

Mobile advertising is growing at a healthy clip.