Our First Arc Awards Winners Represent the Best in Branded Storytelling
Brand Marketing
Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons [...]
A Girl and Her Snowman Are BFFs in a Christmas Ad to Warm Your Frozen Heart
It's almost Christmas, but don't worry! There's still time to weep openly at commercials, and this "Lily & the Snowman" spot by Zulu Alpha Kilo for Cineplex is just the [...]
This Agency’s ‘Jingle Butts’ Video Gets Holiday Card Season Off to a Cheeky Start
Creativity
Stumped for a fun way to say happy holidays? Try playing "Jingle Bells" with any of your private parts, and you're all but guaranteed to get a reaction. Kmart famously [...]
It’s Time for Us All to Ditch Spec Creative Pitches
Brand Marketing
Five years ago, we made an unconventional decision at Zulu Alpha Kilo. Despite being a startup with only a few clients at the time, we started saying no to free [...]
Watch People in Other Industries React Hilariously to Being Asked for Free Spec Work
Creativity
People in other industries don't provide their would-be clients with "spec work" for free. That would be asinine. So, why do advertising agencies continue to do it?
Can Agencies Win If They Don’t Play the Spec Pitch Game?
Brand Marketing
When Mike Wolfsohn and his two partners left Southern California agency Ignited in 2010 to form High Wide & Handsome, they vowed not to participate in competitive pitches requiring contenders [...]