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HoneyBaked Ham’s Radio-Mobile Play Aims to Take a Bite Out of Turkey Day

HoneyBaked Ham is combining radio and mobile this Thanksgiving to see if the brand can stir up big sales in Atlanta for a holiday known for turkey feasts. Various radio stations in the southern market will air a spot that will push a mobile coupon offering $5 off the company's half-ham product for those who dial **Ham.

Ford Geofences Bonnaroo Music Festival

When tens of thousands of tunes-minded folks walk into the Bonnaroo Music Festival, which begins today, many will notice Ford-branded signage that encourages them to dial **Ford on their mobile phones in a