A week of May sweeps has been burned off and yet the broadcast networks have yet to air a single tent pole event. But while it’s been business as usual at the Big Four, a flurry of high-profile miniseries, limited-run serials and Very Special Episodes are set to air in the coming weeks.
DigitasLBi and SimpleReach are creating the NewFronts Brand Content Index, which is designed to help brands figure out if their ads are making an impact in the digital space.
AOL says it racked up 150 million views on its original video content and more than 75 million unique viewers last year, but isn't standing pat. The company will announce 16 unscripted Web-only programs that brim with Hollywood talent at its NewFronts presentation on Tuesday evening.