This week, the Adweek staff is highlighting a baby monitor that measures your baby's heart rate, a book-shaped lamp and a knitting kit. Take a look!
Waving a lighter in the air has been a live music must since the inception of the rock 'n' roll power ballad.
Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a new product that a brand famous in one category rolls out in another category.
Even if you’ve never smoked a cigarette, you know that...sound. It happens when the stainless steel lid pops open under the pressure of the cam spring—a crisp, metal-on-metal “click” that precedes the snap of the flint wheel. This is the sound of someone—most likely a Humphrey Bogart-type with stubble on his chin—firing up a Zippo lighter.
Last year, the marketing people at Le Creuset were looking for a new way to generate buzz. The French cookware brand didn’t have a huge media budget, but it did have an 87-year heritage—and that gave them an idea.
Can print ads depicting a sooty, charred, burned-out wasteland sell lighters? In this campaign from Brunner, Zippo says yes! See the full version of this ad here, and another one […]
These Zippo banners by Brunner are hot. Ha-ha-ha! I don’t get it. Anyway, Brunner created fake banners to place above Zippo lighters, and had the actors in them react to […]
Who says smoking is bad for your health? Let’s see, there’s the Surgeon General, the American Legacy Foundation and cigarette companies themselves, in those warnings on the sides of packs. […]