This Week’s Must-Haves: Supersized Blocks That Are Like Legos for Grown-Ups
Brand Marketing
This week, the Adweek staff is highlighting a baby monitor that measures your baby's heart rate, a book-shaped lamp and a knitting kit. Take a look!
Road Warriors
Brand Marketing
Last year, the marketing people at Le Creuset were looking for a new way to generate buzz. The French cookware brand didn’t have a huge media budget, but it did [...]
Zippo rules like Satan in garbage wasteland
Creativity
Can print ads depicting a sooty, charred, burned-out wasteland sell lighters? In this campaign from Brunner, Zippo says yes! See the full version of this ad here, and another one [...]
Zippo’s banners too hot for neighboring ads
Creativity
These Zippo banners by Brunner are hot. Ha-ha-ha! I don’t get it. Anyway, Brunner created fake banners to place above Zippo lighters, and had the actors in them react to [...]
Every Zippo tells a (potentially true) story
Creativity
Who says smoking is bad for your health? Let’s see, there’s the Surgeon General, the American Legacy Foundation and cigarette companies themselves, in those warnings on the sides of packs. [...]
Dark days for lighters
Creativity
David Ogilvy loved Zippo lighters, partly because of their lifetime guarantee. But what good is that if you can’t take the damn thing with you on a trip? That’s what [...]