Conventional wisdom holds that programmatic ad buying, and the Big Data that powers it, will dominate media planning for both agencies and presidential campaigns in the coming years.
Chico's FAS Inc., which houses brands Chico's, White House Black Market, Boston Proper and Soma, has tapped Zimmerman Advertising to run its media and digital business. The Fort Lauderdale, Fla., shop nabbed the account without a review. PGR Media previously ran the business for the retailer, which uses an in-house team for creative work.
Ameriprise Financial has found a new lead agency. McCann Erickson Detroit has beaten three other finalists to land the company's core creative account, with annual media spending of nearly $40 million. The selection comes five weeks after final presentations. Sources identified the other contenders as FCB Garfinkel, Merkley + Partners and Zimmerman Advertising.
A funny thing arose out of conversations between Zimmerman Advertising founder Jordan Zimmerman and American Media Inc. CEO David Pecker: The ad agency got an assignment that doesn't involve advertising.
Initiative has landed Papa John's International's media business, replacing Zimmerman Advertising, Fort Lauderdale, on an account that spends about $130 million in measured media. The New York shop is charged with handling media planning and buying as well as digital and social efforts.
White Castle represents the fourth Zimmerman Advertising client to launch a review in the past eight months.
Office Depot’s creative and media review comes amid store closings at the retailer, which merged with OfficeMax late last year.
Regional grocery chain Meijer has shifted its media account after a review. Doner Media in Southfield, Mich. will handle planning and buying for the retailer, which is based in Grand Rapids, Mich. Annual media spending is estimated at more than $30 million. The new agency succeeds Empower MediaMarketing in Cincinnati.
Ashley Furniture is looking for a new creative and media agency. The Arcadia, Wis.-based chain’s search is in the early stages and the national retailer is offering up $50 million of its annual media spending, according to sources.
Papa John's has completed its search for a new lead creative agency. Grey has landed the business, beating back competition from BBDO, Arnold and Doner, the pizza chain has confirmed. The brand's annual media spending totals about $120 million.