What Is Zimmerman’s Media Trading Room, and Does It Really Save Clients Millions?
Brand Marketing
Conventional wisdom holds that programmatic ad buying, and the Big Data that powers it, will dominate media planning for both agencies and presidential campaigns in the coming years.
White Castle Reviews Its Creative and Media Business
Brand Marketing
White Castle represents the fourth Zimmerman Advertising client to launch a review in the past eight months.
Office Depot’s Review Follows Merger With OfficeMax
Brand Marketing
Office Depot’s creative and media review comes amid store closings at the retailer, which merged with OfficeMax late last year.
Doner Wins Meijer’s Media Business
Brand Marketing
Regional grocery chain Meijer has shifted its media account after a review. Doner Media in Southfield, Mich. will handle planning and buying for the retailer, which is based in Grand [...]
Ashley Furniture Launches Creative and Media Agency Review
Brand Marketing
Ashley Furniture is looking for a new creative and media agency. The Arcadia, Wis.-based chain’s search is in the early stages and the national retailer is offering up $50 million [...]
Papa John’s Finds a New Lead Creative Agency
Brand Marketing
Papa John's has completed its search for a new lead creative agency. Grey has landed the business, beating back competition from BBDO, Arnold and Doner, the pizza chain has confirmed. [...]