Save water by showering together, says Axe

Today is Earth Day, and Axe Canada and ad agency Zig are sexing up the proceedings (it's about time!) by recommending that you share your shower with significant others (and […]

Kids would prefer you not destroy the Earth

Zig's cinematic spot for Moms Against Climate Change pits child protesters (shouldn't they be in school?) against cops (don't they have parking tickets to write?) to illustrate that if kids […]

Vinta’s overgrown parrot is a cracker addict

It's been all chickens in advertising lately, so it's nice to see a parrot for a change. And it's quite an impressive parrot in this humorous Vinta crackers campaign out […]

Gary Coleman will augment anyone’s reality

I'm not easily surprised, but an "augmented-reality" campaign, starring Gary Coleman, celebrating the 25th anniversary of Canadian french-fry chain New York Fries … I must admit, I didn't see that […]

Living in Canada can actually be not terrible

With the economic crisis stalling growth on the home-buying front, the Canadian Real Estate Association has launched a campaign to educate consumers about how to work with CREA's greedy, blood-sucking […]

Playboy TV pities you and your lame reality

Zig unzips an ad campaign for Playboy TV with the tagline, "A better reality awaits." Ads contrast the cable net's fare with less attractive "realities." In the spot above, the […]

Zig has prostitutes prostituting themselves

Toronto talk-radio station CFRB and ad shop Zig, no stangers to controversial street campaigns, last week paid local prostitutes to hold signs reading "Should prostitution be legal?" to promote CFRB […]

Advertising in Toronto spans earth and sky

Thanks to agencies Zig and Bos (who should team up for an Adult Swim show), you can’t look up or down in Toronto without seeing an ad. For radio station […]