Save water by showering together, says Axe
Creativity
Today is Earth Day, and Axe Canada and ad agency Zig are sexing up the proceedings (it's about time!) by recommending that you share your shower with significant others (and [...]
Playboy TV pities you and your lame reality
Creativity
Zig unzips an ad campaign for Playboy TV with the tagline, "A better reality awaits." Ads contrast the cable net's fare with less attractive "realities." In the spot above, the [...]
Zig has prostitutes prostituting themselves
Creativity
Toronto talk-radio station CFRB and ad shop Zig, no stangers to controversial street campaigns, last week paid local prostitutes to hold signs reading "Should prostitution be legal?" to promote CFRB [...]
Advertising in Toronto spans earth and sky
Creativity
Thanks to agencies Zig and Bos (who should team up for an Adult Swim show), you can’t look up or down in Toronto without seeing an ad. For radio station [...]