What better way to personify the threat of a scary cold than a monster?
Grok has added a homeopathic cold remedy to its account mix. The Zicam creative assignment came after a review in which there were four other finalists. Grok succeeds Cramer-Krasselt on the business. Major media spending on the brand totaled nearly $20 million last year, according to Nielsen. That figure does not include online spending.