ZenithOptimedia Lowers Estimates for Growth in Global Ad Spend
Brand Marketing
The troubled Eurozone is further dragging down global growth in ad spending: In a new 2012 forecast, ZenithOptimedia revised its expectations again, saying global growth this year will come in [...]
Panelists Find Little Joy in the U.S. Economy
Brand Marketing
Pretty dismal and somewhat anemic was how ZenithOptimedia's Tim Jones described the U.S. economy during an Advertising Week financial forecast panel discussion today. That's hardly cause for joy but panelists [...]
Marriott Launches Global Media Review
Brand Marketing
Marriott International is reviewing its estimated $80 million global media business. The review includes both planning and buying efforts.