ABC Is Top Banana in 4A’s Homes
Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types.
GroupM’s Nestlé Win Was a Family Affair
Brand Marketing
GroupM’s Nestlé USA win truly was a team effort. To land Nestlé ’s U.S. media planning and buying business, GroupM tapped executives from all its media agencies, including MediaCom, MEC, [...]
Publicis Groupe Posts Rise in 2012 Net Income
Brand Marketing
Publicis Groupe today reported a 23 percent increase in 2012 net income to $982 million, thanks to growth from digital services and its agencies in the U.S. and developing markets.
Lenovo Enters Final Stages of a Media Review
Brand Marketing
Lenovo is in the late stages of a U.S. media review with final pitches scheduled next month, Adweek has learned.
New Nestlé USA Chief Looks for Efficiencies, Driving Sales
Brand Marketing
Nestlé USA confirmed it has launched an agency review for media and digital planning and buying currently at ZenithOptimedia. The incumbent is part of the consideration process as well as [...]
Infographic: 24 Hours After Debate, Romney Sees Social Boost
Performance Marketing
By this time in the campaign, most everything that can be said about social media's impact on the 2012 presidential election has been said, written, reblogged and, of course, tweeted.