Zefr

How Celebrities With the Best Instagram Engagement Are Helping Brands

While Instagram is becoming a bigger advertising platform, marketers can still sign content deals with celebrities to work around paying the app for promos. So Zefr dug through celebrities' Instagram engagement data to see which brands are getting the best bang for their buck. The video-tech company created a list of the top five celebs for brands to partner with: Selena Gomez came in No. 1, followed by Kendall Jenner, Taylor Swift, Kylie Jenner and Leo Messi—who, as an athlete, represents a clear outlier in the group. Here is Zefr's data, which includes the celebrities' followers, engagement and brand partners. The Venice, Calif., company defines engagement as the number of likes and shares the influencer typically generates for a post in its initial 90 days. And, to be clear, the "M" in the stats stands for million. Additionally, you can scroll down to see a GIF with some interesting examples of the brands these celebs are pushing.

On YouTube, Brand Fans Are Just Like Comic Geeks and Shippers

There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a new e-book published by Zefr, the fast-growing YouTube content management company that boasts of a wealth of data on how brands, and fans of brands, use the platform.

Forget Amazon. YouTube Is Where Shoppers Do Research

So, you’re interested in buying something new for yourself or a loved one— something that needs to live up to your expectations. But long before you pull out your credit card, you confront the daunting task known as product research. You head over to Amazon.com because, after all, that’s where everyone goes for their product reviews… right? Well, not exactly. More and more, users are flocking to YouTube over Amazon for all of their pre- and post-purchase discussions. Here are three trends you need to know about this phenomenon:

Fans Crush Brands When It Comes to YouTube

YouTube is increasingly becoming the most influential social network, and the place where pop culture is born. In fact, according to Cisco’s new Visual Networking Index forecast, video usage is projected to outperform Facebook and Twitter by 2017. With the proliferation of video, we are seeing a transformation in how consumers interact with brands. Consumers are no longer just a passive audience; they are now passionate fans who are actively participating in driving value for brands. And while there’s been lots of talk about brands acting as publishers, we’re increasingly finding that fans drive more value by creating videos about the brands and products that they love. Take CoverGirl, for example.

Web Video’s New Buddy?

Does the exploding Web video media business need its own Buddy Media?