Meet 7 Brands That Are Building the Future of Digital Retail Through Innovation Labs
Performance Marketing
At first glance, Westfield San Francisco Centre appears to be a typical American shopping mall with the usual rotation of mass-market retailers, a food court and a movie theater. But [...]
Media Plan of the Year 2012
Brand Marketing
With the proliferation of media choices comes the natural evolution of media strategies. Here, Adweek singles out some of the most innovative and effective brand blueprints of the last year [...]
Zappos Chief Says Culture Key to Success
Performance Marketing
It’s hard to imagine corporate America adopting Zappos’ quirky culture, which asks its employees to be creative and adventurous and actually encourages interoffice dating. But executives who would reject the [...]
Q&A: Nude-Photo Artist Accuses Zappos of Ripping Her Off
Creativity
• Note: One of the images below features nudity. NSFW. When Zappos unveiled its "More Than Shoes" campaign earlier this summer, featuring naked women on the streets of New York, [...]
Ladies Get Naked in Public for New Zappos Campaign
Creativity
Zappos wants you to know it sells more than shoes. So, in new ads from Mullen, the online retailer shows women wearing … only shoes? Yes, the creative approach here—showing [...]