CX Isn’t Hard, It’s Common Sense
Performance Marketing
I continue to urge companies to differentiate on the basis of customer experience — the bar is so low, it’s doesn’t take a lot of effort or money to impress. [...]
Get a Crappy Present? Zappos Will Trade You a $100 Gift Card and Give the Gift to Charity
Performance Marketing
Face it, we all end up with the occasional unwanted gift, and returning them can often be more trouble than it's worth. But Zappos is trying to fix that.
Ad of the Day: Zappos Delivered 1,900 Boxes to Hanover, N.H., That No One Ordered
Brand Marketing
Zappos has always taken its "Delivering happiness" mantra seriously, at least where customers are concerned. To express it this holiday, and alongside agency Mullen Lowe, it pulled a stunt that's almost [...]
Watch Zappos Cleverly Punk Google by Ambushing Its Cupcake Truck
Creativity
Google recently promoted its new photo app by setting up a food truck in Austin that gave away free cupcakes. That was cool. Then a giant cardboard Zappos box set [...]
Inspiring or Insulting? Lyft’s Unusual Offer to Small Shops in Its Review Gets Mixed Reaction
Brand Marketing
The ride-hailing service Lyft is offering a slot in its search for a lead creative agency to a small shop that can prove its worth. And some firms are responding [...]
Adweek’s VIP Guide to CES Side Trips in Las Vegas
Performance Marketing
Thousands will pour into Sin City this week for the annual Consumer Electronics Show, a destination where even the the most seasoned conference goer can become overwhelmed with the sheer [...]