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In a Divided Country, How Agencies Can Use Their Reach to Rebuild Trust and Inspire

Brand Marketing

Our agency is no different than yours. Tough, sensitive. Young, old. Black and white. Full of usually hopeful, sometimes brilliant, mostly crazy storytellers. And like many of you, on the [...]


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Drones Are Flying High With Buzzy Brands Like Pizza Hut and Nike

Performance Marketing

Watching drones in action during commercial shoots tends to bring out the kid in Kevin Buth, creative director of ad agency Zambezi.

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Indie Film Suffragette Wages Its Own Campaign for Women’s Rights 100 Years Later

Creativity

This would appear to be an easy quiz, even if you have no head for statistics. Are the following numbers true in 1915 or 2015: • Women make up 70 [...]

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How Bethenny Frankel Turned Reality Stardom Into a Business Empire

Brand Marketing

I t's a well-known fact that reality stars, despite the authenticity implied by the genre's name, often turn out to be very different in real life than they appear on [...]

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TaylorMade Reminds Golfers It Won’t Be Long Before They Can Hit the Links

Brand Marketing

While much of the country can only dream about being on the links this winter, TaylorMade Golf Co. is reminding serious golfers it won't be long until they can try [...]

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LeBron’s Brand Shifts to ‘the Good Guy’ and Cash Windfall Awaits

Brand Marketing

In the first hour today after LeBron James revealed he was going back to play for the Cleveland Cavaliers, the development was mentioned on Twitter 1.44 million times, per Kontera.