Zambezi

In a Divided Country, How Agencies Can Use Their Reach to Rebuild Trust and Inspire

Our agency is no different than yours. Tough, sensitive. Young, old. Black and white. Full of usually hopeful, sometimes brilliant, mostly crazy storytellers. And like many of you, on the eve of the inauguration of Donald Trump as the 45th president of the United States of America, we don't know what the hell is about to happen.

Zambezi’s Strategy Chief Looks Back on Her First Year on the Job

Specs Current gig Chief strategy officer, Zambezi Previous gig Culture intelligence officer, mcgarrybowen Twitter @KJxCulture

World Surf League Tries Comedy in Ads Starring the Sport’s Offbeat Characters

The World Surf League catches a whole new wave with "Beach Breaks," a series of comedy shorts from agency Zambezi and director Peter Miller. Unlike past WSL efforts that focused on the inherent drama and chaos of surfing, the new work casts the league's athletes, announcers and executives in skits designed to appeal to both long-time fans and those just discovering the sport. "The WSL felt like they were succeeding in showing the best competitive surfing in the world, but were missing out on some of the offbeat characters and unique fun that is at surfing's core," Zambezi senior art director Chris Rutkowski tells AdFreak. In seven 30-second clips running on WSL broadcasts and the league's social platforms, the league "stayed true to the laid-back image of surfers with honest, sometimes self-deprecating humor to make the surfing world as inviting as possible," Rutkowski says.

In a Break From the Usual Vegas Hotel Ads, The Venetian Goes for Bright and Quirky

A weekend getaway at a luxury hotel on the Las Vegas strip should be something everyone can enjoy, says a new campaign from The Venetian Las Vegas.

Autotrader Bets on Indie Band Sjowgren in Its Latest Hook for Millennial Car Buyers

In its latest effort to pitch Autotrader to the 18- to 35-year-old crowd, Zambezi casts the online service as a kind of Tinder for millennials looking to hook up with new cars. Our story takes place in and around a music festival, where a millennial guy and gal, dissatisfied with their respective means of transportation—and in the girl's case, her current boyfriend—form an instant attraction. 

Drones Are Flying High With Buzzy Brands Like Pizza Hut and Nike

Watching drones in action during commercial shoots tends to bring out the kid in Kevin Buth, creative director of ad agency Zambezi.

Indie Film Suffragette Wages Its Own Campaign for Women’s Rights 100 Years Later

This would appear to be an easy quiz, even if you have no head for statistics. Are the following numbers true in 1915 or 2015: • Women make up 70 percent of the population living on less than $1 a day. • 62 million girls don't go to school. • 75 million girls under age 14 are child laborers. If you answered 1915, as the youngsters did in the video below, you'd be wrong. That's current data. I don't know what's more heartbreaking—the figures themselves, or the shattered looks on those kids' faces when they find out the truth.

How Bethenny Frankel Turned Reality Stardom Into a Business Empire

I t's a well-known fact that reality stars, despite the authenticity implied by the genre's name, often turn out to be very different in real life than they appear on TV.

TaylorMade Reminds Golfers It Won’t Be Long Before They Can Hit the Links

While much of the country can only dream about being on the links this winter, TaylorMade Golf Co. is reminding serious golfers it won't be long until they can try out the brand's new R15 Metalwood driver.

LeBron’s Brand Shifts to ‘the Good Guy’ and Cash Windfall Awaits

In the first hour today after LeBron James revealed he was going back to play for the Cleveland Cavaliers, the development was mentioned on Twitter 1.44 million times, per Kontera.