Is YP’s Search Data Strong Enough to Win More Local Digital Ad Dollars?
Performance Marketing
A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising.
YP Touts Its App in New Ads From BarrettSF
Brand Marketing
Can a 20th century search brand not only survive but thrive in the new millennium? That's the central question facing YP (formerly YellowPages), as the company launches a new campaign [...]