YP

Is YP’s Search Data Strong Enough to Win More Local Digital Ad Dollars?

A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising.

Bloggers and Celebrities Share Hometown Recommendations for YP Campaign

Formerly known as Yellow Pages, YP wants to remind people it's a good source for local advice online as well as in hulking-book form. To do so, it's been rolling out a word-of-mouth campaign with the help of online influencers.

Can Mobile Rule the Ad World?

For years, mobile was seen as a slick sideshow—the possibilities of engaging people on a platform that commands, even consumes their attention has always held great promise but also appeared doomed to disappoint.

YP CEO: We Were ‘Mobile First’ Before It Was Cool

David Krantz took the reins as YP CEO in 2012, when the

2 Guys Named Brad Head to BarrettSF

Back in the day, the hot creative team at Fallon (and later, Mother) was an inseparable duo known simply as the Swedes. Well, now barrettSF has the Brads.

YP Touts Its App in New Ads From BarrettSF

Can a 20th century search brand not only survive but thrive in the new millennium? That's the central question facing YP (formerly YellowPages), as the company launches a new campaign from an array of new agencies led by barrettSF.