3 Male Beauty Influencers Talk YouTube, Fans and Finally Getting Brand Recognition
Performance Marketing
Big beauty brands are finally recognizing the boys in the business.
CNN Will Launch a New Media Company With YouTube Star Casey Neistat
Performance Marketing
YouTube celebrity and tech entrepreneur Casey Neistat is joining the video team at CNN, bringing along with him Beme, the mobile video app he launched last year.
YouTube Superstar Casey Neistat Is Adweek’s Hot List Digital Creator of the Year
Performance Marketing
When Casey Neistat isn't behind a camera sharing his daily life with an online audience the size that Bill O'Reilly or Jimmy Kimmel attracts, you might find him ripping open [...]
These Were the Hottest Apps, Games and Gadgets of 2016
Performance Marketing
History will remember 2016 as when digital became a constant overlay to real life, with presidential candidates trolling one another on social media before and after debates while mobile game [...]
A Viral Success Recipe: Unicorns, Ice Cream and Poop Jokes
Performance Marketing
What do you get when you mix an adorable unicorn, a saucy prince, poop jokes galore and YouTube? A viral marketing success story, that, while seeming unachievable, still provides important [...]
This Republican Super PAC Created a YouTube Influencer to Woo Young Voters
Performance Marketing
In the final throes of the 2016 campaign, YouTube influencers are changing the way politicos now approach last-minute messaging.
How to Make Sure Your Branded Content Isn’t Really Just an Ad
Brand Marketing
Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam.
How Green Giant Is Using Social Media to Promote Its First Breeders’ Cup Run
Green Giant will make its horse racing debut Saturday via California Chrome, the Breeders' Cup favorite at Santa Anita Park in Arcadia, Calif. The brand, historically known as Jolly Green [...]
Teams From Deutsch and Grey Won the First YouTube Creative Hack With These 6-Second Ads
Creativity
Seven hours might not seem like much time for two people to conceive and produce three video ads of anything resembling decent strategic quality. But if the spots are short [...]
Netflix Releases Much-Anticipated Gilmore Girls Revival Trailer
With one month until the premiere of Gilmore Girls: A Year in the Life, it's time to commence freaking out. Netflix released a brand new trailer today, full of unseen [...]