Here Are the Top 10 Super Bowl Ads on YouTube
Performance Marketing
For the past decade, Super Bowl advertisers have used YouTube videos to rack up millions of online views that last longer than the Big Game. In fact, YouTube's top 20 [...]
These Comedians Make It OK to Laugh at Yourself About Race
Performance Marketing
In these politically fraught and socially stressful times, sometimes it's difficult finding ways to laugh or even feeling like it's okay to laugh. But two new comedic endeavors, led by [...]
Elton John Wants You to Make the Official Music Video for One of His 1970s Classics
Creativity
What if Elton John asked you to make the official music video for "Rocket Man," "Tiny Dancer" or "Bennie and the Jets"? That's exactly what just happened. Except he's not [...]
Facebook Is Testing Out Mid-Roll Ads to Further Boost Its Video Revenues
Performance Marketing
Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. [...]
Why Marketers Like YouTube and E! Are Embracing Twitter Moments
Performance Marketing
Brands have been test driving a new tool to get their message to the masses in a scrapbook-like format from Twitter called Moments.
BoSacks Speaks Out: A Salute to the Evolving Publishing Industry
At this time of year I’m asked many times by many magazines and web sites for my prediction of the future. The request is not only for long term punditry [...]
SNL’s Dunkin’ Donuts Spoof Underscores Facebook’s Lingering Problem With Piracy
Performance Marketing
Saturday Night Live has become notorious in recent years for its spoofs of brands that are often almost too realistic.
YouTube Stars Tyler Oakley and Bethany Mota Are Returning to Host Summer Camp for Fans
Performance Marketing
Kids deserve a break. Between facing judgment on social media and simply trying to make it through school without embarrassing themselves (lest it goes viral), there's finally a way for [...]
IAB Announces Schedule for 2017 Digital Content NewFronts
Performance Marketing
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in [...]
4 Resolutions Marketers Can Make After Watching the Top YouTube Ads of 2016
Brand Marketing
This year, for the first time ever, I stuck to my New Year's resolution.