Google is now competing with the Ryan Goslings and Emma Stones of Hollywood.
YouTube wants brands to understand the value of short-form storytelling in a mobile world. That's why the company has created an activation to showcase its six-second ad format at the Sundance Film Festival in Park City, Utah.
For the past decade, Super Bowl advertisers have used YouTube videos to rack up millions of online views that last longer than the Big Game. In fact, YouTube's top 20 Super Bowl ads have been watched for 440 million minutes—equivalent to watching the game 1.8 million times.
In these politically fraught and socially stressful times, sometimes it's difficult finding ways to laugh or even feeling like it's okay to laugh. But two new comedic endeavors, led by women of color who live in New York, have opened the door for white people who don't mind laughing at themselves.
What if Elton John asked you to make the official music video for "Rocket Man," "Tiny Dancer" or "Bennie and the Jets"? That's exactly what just happened. Except he's not just asking you—he's asking the whole internet. John has joined forces with AKQA, Pulse Films and YouTube for "Elton John: The Cut," the ultimate creative gauntlet for music lovers. Its goal is to find videos that will go down in history as official accompaniments to three iconic songs—which, as luck would have it (for you, anyway), came out pre-MTV. "One of the reasons we are doing this project with YouTube is to encourage young filmmakers to create visual ideas for these songs, and it gives us the chance to share [them] with younger fans," says Sir Elton John himself.
Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report.
Brands have been test driving a new tool to get their message to the masses in a scrapbook-like format from Twitter called Moments.
Saturday Night Live has become notorious in recent years for its spoofs of brands that are often almost too realistic.
Kids deserve a break. Between facing judgment on social media and simply trying to make it through school without embarrassing themselves (lest it goes viral), there's finally a way for them to unwind and unplug.
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.