Y&R’s Shelley Diamond Takes New Global Role
Brand Marketing
In 23 years at Young & Rubicam, Shelley Diamond has managed many of its key accounts, including Dell, Campbell's and Xerox. Now she's taking that experience to a new level.
Taxi Lands Maxwell House After Wieden + Kennedy
Brand Marketing
Kraft has found a home for Maxwell House at another roster shop: Taxi in New York.
Impressionist Classics Finally Come Into Focus in Clever Eyewear Ads
Creativity
Tell the art history majors to leave the room, because here's a campaign that will make creative types jealous and will make purists' eyes bleed. In a campaign that's new [...]
Vacation in Paris Now or You Will Die Alone and Full of Regrets, Says Expedia
Creativity
Don't skip your trip to Paris. The love of your life is waiting there, says Expedia. In this new ad from Expedia Mexico (and director Rodrigo Garcia Saiz), the online [...]
How One Simple Bracelet Boosted an Entire Country’s Blood Donations by 335%
Creativity
Every marketer in the world dreams of creating something useful, accomplishing a noble goal and scoring huge results. Here's a project that nailed all three. Y&R Moscow recently partnered with [...]
Matt Eastwood Becomes Global Creative Chief at JWT
Brand Marketing
For the first time since 2009, JWT will have a global creative chief. Matt Eastwood, chief creative officer of the New York office of DDB, has become worldwide CCO at [...]