Y&R Imagines the Sad Wasteland of All Those Shopping Carts You’ve Abandoned Online
Creativity
Do you ever abandon an online shopping trip mid-search, only to discover your potential purchases weeks or months later, still languishing in the cart? Online discount code hub RetailMeNot and [...]
How Agencies Are Cracking Down on Creatives Who Post Unapproved Ads
Brand Marketing
Call it friendly fire. An agency art director posts an unsanctioned version of a TV ad for a client on his personal website to enhance his portfolio. It was the [...]
Pandora Jewelry Wants to Sell You More Than a Charm Bracelet
Brand Marketing
Grey New York is debuting its first work for jewelry marketer Pandora in a Mother's Day effort that encourages consumers to think beyond the brand's signature charm bracelets.
The Boys Club of Chief Creative Officers Finally Gets Some Female Faces
Brand Marketing
After years of withering criticism about the dearth of women leading creative departments, the industry finally seems to be listening.
Valvoline Needs Help Reaching DIY Guys Who Love Their Cars
Brand Marketing
Valvoline, which is in the late stages of a creative and media review, needs ads that speak to guys in their late teens, 20s and 30s who are passionate about [...]
MetLife Wants a New Lead Creative Agency to Reinvent Its ‘Slow and Steady’ Brand
Brand Marketing
MetLife, under the direction of new global CMO Esther Lee, said it wants to reinvent the brand with a new U.S. ad agency capable of transforming "a slow and steady, [...]