Did the Super Bowl Ad Buzz Last?
Brand Marketing
Dozens of brands spent close to $4 million each to run 30-second spots in the Super Bowl. But did they get their money’s worth?
Which Brands Improved the Most?
Brand Marketing
With back-to-school season in full swing, big-box retailers got a boost with shoppers in August, according to the YouGov BrandIndex, which takes the pulse of consumer perception for more than [...]
Catching a Buzz
Brand Marketing
In a summer heat wave, it’s hard to go wrong selling cool drinks, which helps explain why brands like A&W, Miller and Diet Pepsi dominated YouGov BrandIndex’s monthly Top 10 [...]
Ruffling the Wrong Feathers
Brand Marketing
Well over two weeks after what seemed like an ordinary interview with a religious periodical, feathers are still flying over Chick-fil-A president Dan Cathy’s comments in opposition of gay marriage.