yougov brandindex

Did the Super Bowl Ad Buzz Last?

Dozens of brands spent close to $4 million each to run 30-second spots in the Super Bowl. But did they get their money’s worth? 

The Most Popular Brands of the Year

Subway was the top brand in the U.S. for a third year in a row, while two huge tech companies, Google and Apple, which battled privacy issues and product defects, fell down the popularity list.

McAfee Brand Suffers

Anti-virus giant McAfee is catching some blowback from the very strange and very public legal entanglements of its founder John McAfee—even though he hasn't worked at the company for almost two decades.

Deal-Hungry Shoppers Rewards Brands for Holiday Offers

Retailers apparently aren’t taking any chances on getting holiday shoppers into stores. Sears got the biggest lift in consumer sentiment in October for being early in offering a layaway plan and loyalty program in early October, per YouGov’s BrandIndex.

Apple Unscathed by Map Flap

Apple's highly publicized maps blunder didn't seem to hurt its image with consumers too much.

Which Brands Improved the Most?

With back-to-school season in full swing, big-box retailers got a boost with shoppers in August, according to the YouGov BrandIndex, which takes the pulse of consumer perception for more than 1,100 brands and assigns a score ranging from 100 to -100.

Catching a Buzz

In a summer heat wave, it’s hard to go wrong selling cool drinks, which helps explain why brands like A&W, Miller and Diet Pepsi dominated YouGov BrandIndex’s monthly Top 10 list of improvers in consumer perception for July. Coming in at No.

Ruffling the Wrong Feathers

Well over two weeks after what seemed like an ordinary interview with a religious periodical, feathers are still flying over Chick-fil-A president Dan Cathy’s comments in opposition of gay marriage.