Competitors Are Taking Chobani to Court Over ‘Scare Tactics’ Used in Its Ads
Brand Marketing
The Greek yogurt wars just got uglier. Chobani has long based its advertising and marketing on its products' natural ingredients, but two Chobani ads claiming Dannon and Yoplait's Greek-style yogurts [...]
Chobani Will Make Its Super Bowl Ad Debut in 2014
Brand Marketing
Chobani, a brand largely credited with sparking America's recent obsession with Greek yogurt, plans to expand its brand reach even farther with its first-ever Super Bowl ad appearance in 2014.
How to Get Americans to Think of Yogurt Beyond Breakfast
Brand Marketing
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