Maker Studios, a Los Angeles-based startup best known for repping and nurturing pre-existing YouTube talent, is pushing further into creating original scripted content.
Last week, Ynon Kreiz replaced Maker co-founder Danny Zappin as CEO of the YouTube production/media startup. Kreiz has a long track record in the TV space, having served as chairman and CEO of the global production company Endemol (Deal or No Deal, Big Brother). Kreiz served as Maker’s chairman since last year. Maker Studio is a hot company at the moment in the even hotter Web video space. But it’s not without its own drama and challenges. It had a very public breakup with YouTuber Ray William Johnson. It’s received funding from Time Warner Ventures. It’s also morphed its mission slightly while the space it plays in—YouTube MCNs (multi channel networks)—has come under scrutiny. And since Kreiz came on board, there have been a handful of layoffs. Kreiz took time out to talk with Adweek to discuss his plans for the company, based in the burgeoning Silicon Beach section of Los Angeles.