NFL Tops Jeter’s Last Game in Twitter TV Ratings

Ad of the Day: Proud New Yorkers (and a Few Other Familiar Faces) Tip Their Hats to Derek Jeter

Respect. That’s what Derek Jeter of the New York Yankees is about.

Baseball Legend Vin Scully Pinch Hits on Twitter

Long before the Internet and ESPN put every pitch and hit in your face and at your fingertips, Vin Scully's voice was the tenor of American baseball. For decades, beginning with the team's early days in Brooklyn, he gave radio listeners and TV audiences the play-by-play as the L.A. Dodgers tried to best other senior circuit teams. 

PR Execs Are the New Stewards of Strategy

Specs Who Andy Polansky Age 51 New gig CEO, Weber Shandwick Old gig President, Weber Shandwick (since 2004)

News Corp. Acquires 49% Stake in YES Network

News Corp. has acquired nearly half of the YES Network, cable home of the New York Yankees, with an option after three years to boost its position to 80 percent (pending Major League Baseball approval).

Sports Media and Marketing MVPs

Sports Media Executive of the Year