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Why Live Video Is Now a Must-Buy for Marketers and Brands

Performance Marketing

From sports to breaking news to the biggest music festivals in the world, live video gives consumers the experience of being in two places at once. Forget elbowing for space in [...]


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Tumblr Is Debuting Ads That Will Pay Its Bloggers a Cut of the Sales

Performance Marketing

Tumblr has had advertising for some time, including its Gemini native ads, sponsored posts and videos, but it's failed to grow sales as quickly as parent company Yahoo has wanted.

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Here’s a Timeline of Yahoo’s 22-Year History as a Digital Pioneer

Performance Marketing

Verizon's $4.8 billion acquisition of Yahoo today shows just how much has changed in the Sunnyvale, Calif., company's more than 20-year history.

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With Verizon Deal, Yahoo and AOL Are Finally Together

Performance Marketing

Yahoo's long, winding and rocky road has finally come to its conclusion.

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Verizon Strengthens 5 Major Areas Following Its Acquisition of Yahoo

Performance Marketing

It's official—Verizon has officially acquired Yahoo for $4.8 billion in cash.

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Verizon Has Reportedly Bought Yahoo for $4.8 Billion

Performance Marketing

Yahoo, once as big of an internet company as one could find, has been sold to Verizon Communications for $4.8 billion, according to The Wall Street Journal.