Why Live Video Is Now a Must-Buy for Marketers and Brands
Performance Marketing
From sports to breaking news to the biggest music festivals in the world, live video gives consumers the experience of being in two places at once. Forget elbowing for space in [...]
Tumblr Is Debuting Ads That Will Pay Its Bloggers a Cut of the Sales
Performance Marketing
Tumblr has had advertising for some time, including its Gemini native ads, sponsored posts and videos, but it's failed to grow sales as quickly as parent company Yahoo has wanted.
Here’s a Timeline of Yahoo’s 22-Year History as a Digital Pioneer
Performance Marketing
Verizon's $4.8 billion acquisition of Yahoo today shows just how much has changed in the Sunnyvale, Calif., company's more than 20-year history.
With Verizon Deal, Yahoo and AOL Are Finally Together
Performance Marketing
Yahoo's long, winding and rocky road has finally come to its conclusion.
Verizon Strengthens 5 Major Areas Following Its Acquisition of Yahoo
Performance Marketing
It's official—Verizon has officially acquired Yahoo for $4.8 billion in cash.
Verizon Has Reportedly Bought Yahoo for $4.8 Billion
Performance Marketing
Yahoo, once as big of an internet company as one could find, has been sold to Verizon Communications for $4.8 billion, according to The Wall Street Journal.