Yahoo Is Pushing Back Its Sale to Verizon Until the Second Quarter
Performance Marketing
Yahoo says its planned sale to Verizon is still happening, but it's going to take a little longer than expected.
Why Yahoo Shared an Investor Meeting in Omaha With the World
Performance Marketing
As Yahoo begins to dig out of a massive hack attack of 1 billion accounts dating back to 2014, its News, Finance and Sports sites are moving forward with ambitious [...]
Yahoo Just Disclosed That 1 Billion User Accounts Were Hacked in 2013
Performance Marketing
Yahoo revealed on Wednesday that more than 1 billion user accounts were breached in August 2013.
IAB Announces Schedule for 2017 Digital Content NewFronts
Performance Marketing
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in [...]
Yahoo Beats Third-Quarter Earnings Expectations, Even as Verizon Deal Faces Uncertainty
Performance Marketing
Yahoo's third-quarter earnings were better than expected, giving the ailing tech giant a sliver of good news amid concerns of a data breach and growing doubts about its impending acquisition [...]
Why This NBA Champion Thinks Esports Stars ‘Are the Next Generation of Athletes’
Performance Marketing
There will come a day when watching an NFL, NBA or MLB game won't be a passive experience for most. With the rise of esports and fantasy components, the big [...]