Yahoo

Yahoo Is Pushing Back Its Sale to Verizon Until the Second Quarter

Yahoo says its planned sale to Verizon is still happening, but it's going to take a little longer than expected.

Yahoo Is Under Scrutiny for Delaying Disclosure of Its Massive Data Breach

Just like consumers' data histories never fully disappear, the same goes for companies and their data woes.

If $4.8 Billion Sale to Verizon Goes Through, Marissa Mayer Is Leaving Yahoo’s Board

According to a Securities and Exchange Commission filing, Yahoo chief Marissa Mayer will leave the company's board if the tech giant's $4.8 billion acquisition by Verizon goes through.

Why Esports May Be the Next Great Frontier for Marketers

In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football rivalry? Think again.

Why Yahoo Shared an Investor Meeting in Omaha With the World

As Yahoo begins to dig out of a massive hack attack of 1 billion accounts dating back to 2014, its News, Finance and Sports sites are moving forward with ambitious plans for 2017.

Yahoo Just Disclosed That 1 Billion User Accounts Were Hacked in 2013

Yahoo revealed on Wednesday that more than 1 billion user accounts were breached in August 2013.

IAB Announces Schedule for 2017 Digital Content NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.

Yahoo Beats Third-Quarter Earnings Expectations, Even as Verizon Deal Faces Uncertainty

Yahoo's third-quarter earnings were better than expected, giving the ailing tech giant a sliver of good news amid concerns of a data breach and growing doubts about its impending acquisition by Verizon.

Why This NBA Champion Thinks Esports Stars ‘Are the Next Generation of Athletes’

There will come a day when watching an NFL, NBA or MLB game won't be a passive experience for most. With the rise of esports and fantasy components, the big leagues are evolving and marketers are increasingly signing on for the ride.

Why Live Video Is Now a Must-Buy for Marketers and Brands

From sports to breaking news to the biggest music festivals in the world, live video gives consumers the experience of being in two places at once. Forget elbowing for space in a crowd or staying glued to your TV. These days, live video delivers two things really well: convenience and emotion.