In the Midst of Its Sale to Verizon, Yahoo News Saw Record-Breaking Traffic
Performance Marketing
Yahoo News set out to produce an unconventional two weeks of convention coverage. In the end, the site generated 60 million page views from 236 stories, and 44 million streams [...]
Yahoo and Wenner Strike Content-Sharing Deal
Performance Marketing
Wenner Media struck a deal with Yahoo that will lend some of Wenner’s name-brand power to the online news network by creating original entertainment content for both publishers’ sites.
Yahoo to Join Crowded Digital/Social Space With #HashOut
Performance Marketing
It would appear everyone is looking to bring the social arm of the Internet into the digital video sphere. Yesterday, The Huffington Post kicked off HuffPost Live, a sometimes manic [...]
Hillary Frey Named Yahoo News Editor in Chief
Performance Marketing
Yahoo just can't seem to stay out of the news this week. On Wednesday (July 18) it announced Hillary Frey will take the reins as editor in chief of Yahoo [...]
Ross Levinsohn May Be Just the CEO Madison Ave.’s Been Waiting For
Performance Marketing
Score one for Team Media at Yahoo, which finally seems to have won the ad world's blessing with the interim appointment of Ross Levinsohn as CEO.
Yahoo Sets Out to ‘Remake’ Yahoo News
Performance Marketing
Remake America is a new weekly series that will trace six middle-class families as they struggle to deal with a still-recovering U.S. economy. The documentary-styled show will run through the [...]