Xperia

Sony Wants You to Pay Attention to the Details

Sony wants to let you know it’s the little things that make a huge difference. In its ad for the Xperia Z2, it showcases how paying close attention to minutiae can make you stand out in the dance world.

Samsung Steals the Show With Demo of New Galaxy S5

Samsung's new Galaxy S5 smartphone is off and running, with a basic demo spot showcasing the phone's features easily the most-viewed brand video on YouTube this week.

P&G Olympic-Themed Tearjerker Soars on YouTube

The Olympics are coming. Time to bawl.

Ad of the Day: Sony Xperia Z

Fun fact: Associating with David Bowie, whether in physical or purely musical form, instantly increases your cool factor by about 1 trillion percent. See: fashion model Iman, TV series Flight of the Conchords, the movie Labryinth and Lincoln Motor Co.

Top 10 Commercials of the Week

This week, long-lost lovers got knocked off their feet by new appliances, Dewar's demonstrated that you needn't have a Y chromosome to enjoy a "drinking man's scotch," and smartphones went for a sugary swim. 

Top 10 Commercials of the Week


Ad of the Day: Sony Xperia

Over the weekend of Oct. 26, when audiences in Sweden flocked to see the new James Bond film Skyfall (yes, you heard that right—they got the latest Bond movie two full weeks before the U.S. did), one group of fans entered Stockholm's Filmstaden Sergel unaware that they were being filmed for a secret-agent-themed Sony marketing stunt.

Artisanal Advertising

In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table fills up with an identical liquid—as if by magic.

Ad of the Day: Sony Xperia

We've written before about how technology marketers like to use conspicuously analog props in their advertising, to give the virtual experiences they're selling more of a tangible reality.