Jane Pratt Shares Her Thoughts on the Future of xoJane at Time Inc.
Performance Marketing
In recent months, Time Inc. has been scooping up digital brands in an effort to reach a millennial audience, including Zooey Deschanel's Hello Giggles and sports blog network FanSided.
The Toast Is Generating Heat Online
Performance Marketing
The Toast is singular among the ladyblogs. It is primarily a humor site with a heavy focus on the literary, pop culture and general nerdy content targeting young women.
Jane Pratt Launches Beauty Site xoVain
Performance Marketing
This morning, at the Waterworks showroom in New York’s Flatiron district, Jane Pratt presided over the launch party for her new beauty site, xoVain, wearing a bathrobe.
First Mover: Jane Pratt
Performance Marketing
Adweek: So, are you still sassy? Jane Pratt: I don’t think that ever really goes away. Though my grandma, who is 104, keeps hoping I will get past it. AW: [...]