xoJane

Jane Pratt Shares Her Thoughts on the Future of xoJane at Time Inc.

In recent months, Time Inc. has been scooping up digital brands in an effort to reach a millennial audience, including Zooey Deschanel's Hello Giggles and sports blog network FanSided.

Time Inc. Confirms Its Purchase of Jane Pratt’s xoJane and xoVain

Time Inc. has acquired Jane Pratt's xoJane and xoVain websites in a bid to build up its portfolio of brands that target millennials. Adweek first reported that the acquisition was imminent on Oct. 16.  

Time Inc. Is in Talks to Buy Jane Pratt’s Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek.

XoJane Moves to TypePad Creators’ Newest Platform: Will Traffic Follow?

Four years and $50 million later, SAY Media believes its internally developed content management system (CMS) Tempest is ready for prime time. The company migrated its largest site, xoJane, to the platform earlier this month. And now it's offering the platform for free to partner publications.

Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge

Social activism reached a tipping point this summer with the ALS Association’s unstoppable Ice Bucket Challenge, which to date has raised nearly $100 million while soaking millions more.

The Toast Is Generating Heat Online

The Toast is singular among the ladyblogs. It is primarily a humor site with a heavy focus on the literary, pop culture and general nerdy content targeting young women.

Jane Pratt Launches Beauty Site xoVain

This morning, at the Waterworks showroom in New York’s Flatiron district, Jane Pratt presided over the launch party for her new beauty site, xoVain, wearing a bathrobe.

First Mover: Jane Pratt

Adweek: So, are you still sassy? Jane Pratt: I don’t think that ever really goes away. Though my grandma, who is 104, keeps hoping I will get past it. AW: How would you describe your new website, xoJane.com?