Customer Experience Is King in 2018, and at #AADM18
Performance Marketing
It's one of the major themes we've seen this year among the most successful marketers: The customer's experience is your brand — far more so than anything you say in [...]
If Your Brand’s Future Is in the Hands of Millennials, You Should Be Worried
Performance Marketing
As marketers, we spend an inordinate amount of time developing strategies and executing campaigns to increase leads into the sales funnel, nurture leads, upsell, cross-sell and retain customers. But as [...]
How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood
Brand Marketing
A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional [...]
How USA’s Mr. Robot Hacked the Problem of Summer TV
In a summer stuffed with more TV options than ever, the most buzzed about show wasn't Orange Is the New Black or True Detective, but Mr. Robot, USA's acclaimed new [...]
This Bites! Sharknado 3 Is Basically Just 2 Hours of Comcast-Branded Content
There have only been a handful of TV moments that became true social media phenomena, but the original Sharknado certainly qualifies.