In 1977, Xerox made what remains one of TV's most popular ads, more than 30 years before social networks revolutionized media consumption. The spot aired during Super Bowl XI and starred a monk named Dominic who discovered a not-quite-miraculous way to produce 500 copies of a painstakingly handwritten manuscript.
Skewering business jargon, especially tech jargon, seems to be the latest marketing trend for business-to-business companies.
Agency leadership is churning this month, and Young & Rubicam is no exception. Today it named McCann Erickson's Leslie Sims to succeed Jim Elliott as chief creative officer in New York.
Eileen McKenna, a child actor in high-profile commercials who went on to forge a career at ad agencies like Wells Rich Greene and McCann Erickson, died of cancer Sunday at her home in Greenwich, Conn. She was 61.
In 23 years at Young & Rubicam, Shelley Diamond has managed many of its key accounts, including Dell, Campbell's and Xerox. Now she's taking that experience to a new level.
A dozen years after an acquisition brought Young & Rubicam and SicolaMartin together, the smaller business-to-business specialist is taking the bigger shop’s name.
LinkedIn today debuted a sponsored updates offering that it started testing in January, continuing a steady monetization march of its
George Lois can add one more line to his long list of honors—the 2013 CLIO Lifetime Achievement Award.