Big YouTube Channels Join Forces to Help Drive Ads
Performance Marketing
The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium.
Twitch Will Distribute Machinima Content Starting Today
Performance Marketing
In many ways, it’s a perfect marriage of platform and content: Gaming and geek-culture digital network Machinima will add gaming culture hub Twitch to its list of distributors.
This Man Is Not Alex Bogusky. And That’s OK
Brand Marketing
The first time Andrew Keller interviewed at Crispin Porter + Bogusky, in 1996, Alex Bogusky didn’t give him the gig.
Meet 4 Agency Execs With British and European Roots That Are Based in N.Y.
Brand Marketing
‘If I can make it there, I’ll make it anywhere ...’
Editor’s Letter: The Evolution of Man
Brand Marketing
There’s been a spate of writing lately questioning the relevance of men.
Microsoft Explains How Tech Will Reshape Home Entertainment
Performance Marketing
To Microsoft's Yusuf Mehdi, the best way to understand technology is to play with it. "Be a consumer of the technology. Be out there first and use it, live it," [...]