How the Xbox Shot Its Way Into Gamers’ Hearts
Brand Marketing
It was a minute after midnight in Times Square, and the scene was utter bedlam. Lime-green spotlights crossed the winter sky, digital billboards were on overdrive and celebrities like Dwayne [...]
Can a Career TV Exec Bring Ambitious Xbox Shows to Life?
Specs Name Jordan Levin New gig Evp, Microsoft
Google’s Acquisition Shows It’s Hungry for More Digital Video Advertising
Performance Marketing
Google is buying mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection.
Crispin Porter + Bogusky Acquires The House Worldwide
Brand Marketing
In an effort to expand its global footprint, Crispin Porter + Bogusky has acquired London-based The House Worldwide, a global communications network that was founded by former Publicis Worldwide COO [...]
Microsoft Tells Advertisers It’s Committed to Content With Xbox Shows
Performance Marketing
Microsoft’s Xbox studio arm is getting ready to churn out shows. The company rolled out a lineup of new entertainment projects at today’s NewFronts presentation to pitch the ad world [...]
Meet 12 of the Biggest Young Stars on YouTube
In a way, it all started with Fred Figglehorn, a chipmunk-voiced, fictional 6-year-old with a dysfunctional family, manic energy and anger issues who proved to be catnip to young viewers [...]