As Xbox and PlayStation Launch Hardware, Philadelphia Cream Cheese Gets In on the Action
Performance Marketing
"Highlights of the kit include five cream cheese bricks of power, ultra HD white chocolate, and the latest 3D cookie crumb technology."
When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb
Performance Marketing
The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of [...]
This Week’s Must-Haves: a Remote That Looks and Acts Like a Smartphone
Brand Marketing
This week, Adweek is highlighting some nifty devices and accessories that should help you relax in the comfort of your own home. Have a look!
Here’s a Look at How Microsoft Makes Its Money in the Post-PC Era
Performance Marketing
Microsoft had to absorb a $7.5 billion loss because its plan to buy Nokia and then grab a bigger share of mobile devices mostly failed. The Redmond, Wash.-based company has [...]
Microsoft Gives a Nod to Boyhood With New Windows 10 Ads Featuring Ethan Hawke
Performance Marketing
Ethan Hawke is helping Microsoft introduce the new Windows 10 to the world. The Boyhood star is the voice of the new TV campaign that launches today ahead of the [...]
Revolt Study Shows Millennials Still Prefer Watching Long-Form Content on TVs
A new study from Revolt, the network founded by Sean Combs, shows that 15- to 29-year-olds still enjoy watching long-form content on their televisions, but that doesn't mean they only want linear [...]