Despite Promises to Advertisers, Microsoft Disbands Xbox TV Studio
Performance Marketing
Microsoft's digital TV strategy is toast, with its Los Angeles studio closing during this massive round of layoffs.
Thrillist’s Shane Rahmani Moves to Electus
Shane Rahmani, formerly of Thrillist, has taken a new position with Electus, effective immediately.
OneBeat Launching Electronic Dance Music App on Xbox Live
Performance Marketing
OneBeat, a company that calls itself the "voice of electronic dance music" (EDM), is releasing an app on Tuesday for Xbox Live, which will house 11 new original shows focused [...]
First Mover: Nancy Tellem
Performance Marketing
Specs Age 58 New gig President, entertainment and digital media, Microsoft Old gig President, CBS Entertainment Group Tell me about the new gig.
Xbox Lands Top Programming Exec
Performance Marketing
The Xbox is more popular as an entertainment device than gaming console, and is looking to take its ballooning T
When It Comes to Ads in Games, These Guys Aren’t Playing Around
Performance Marketing
Team Detroit is late. Reps from the WPP agency were supposed to arrive for their meeting with Electronic Arts at 2 p.m. on June 5, but the client, Ford Motor [...]