WPP Consolidates All Global Data Assets in One Place as Digital Media Race Heats Up
Agencies
WPP's media division GroupM announced today that it will combine all existing global data analytics and digital media assets under the [m]PLATFORM umbrella to create what it calls the ad [...]
Yahoo Now Powers Mocean Mobile Market
Performance Marketing
Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will [...]
Xaxis Merger Chases Programmatic Vision
Brand Marketing
The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized programmatic [...]
Handing Over the Keys to Keyword Targeting
Performance Marketing
Digital buyers are looking for any edge they can get in the ever-evolving world of high-stakes ad bidding. If for instance, they could tell that people viewing winter sports content [...]
Google’s Latest Role: The Cookie Monster
Performance Marketing
Google is going after all the cookies, and the rest of the data-hungry world is worried that only crumbs will be left. The search king is among a core group [...]
Xaxis: New Mobile Ad Platform Also Combats Accidental Clicks
Performance Marketing
Those fat-thumbed accidental clicks that routinely happen on mobile devices are a nuisance for advertisers paying for those false positives and users who just want the ads to go away.