WPP's media division GroupM announced today that it will combine all existing global data analytics and digital media assets under the [m]PLATFORM umbrella to create what it calls the ad industry's most powerful collection of related services.
Xaxis, WPP's programmatic media and advertising platform, will soon use its German native advertising arm for the first time in hopes of capturing part of North America's growing native programmatic advertising market.
Ad-tech companies Virool and Rubicon Project today are taking their nascent mobile video advertising partnership into the programmatic arena.
You can tell a lot about people by their online comments, and that's why Disqus believes it could be sitting on an advertising gold mine. The third-party comments service, which runs the discussion section on 3 million websites, is starting to show data-targeted sponsored comment ads.
Call it the resistance—advertisers against the machine. A new guarantee from WPP's Xaxis promises humans are viewing 95 percent of online ads, or your money back.
Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,” the companies said in a press release today.
The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized programmatic advertising platform, according to the announcement today.
Digital buyers are looking for any edge they can get in the ever-evolving world of high-stakes ad bidding. If for instance, they could tell that people viewing winter sports content online are more inclined to be in the market for a rental car, then that’s a targeting advantage marketers want to exploit.
Google is going after all the cookies, and the rest of the data-hungry world is worried that only crumbs will be left. The search king is among a core group of Internet companies that see an opening as the Web evolves beyond cookie-based data tracking.
Those fat-thumbed accidental clicks that routinely happen on mobile devices are a nuisance for advertisers paying for those false positives and users who just want the ads to go away.