Meet the Agency That Dreamed Up Life-Size Hot Wheels
Brand Marketing
It’s not often that advertisers get to break world records. But when Mistress Creative, a boutique agency based in Los Angeles, was tasked with helping Mattel’s Hot Wheels reach a [...]
In Monopoly’s Battle of the Brands, Carnival Crushes Coke, Nestlé and More
Creativity
Some of the world’s largest brands are squaring off today in a high-stakes game of ... Monopoly. Well, kinda. To promote its new, brand-centric game, Monopoly Empire, Hasbro is hosting [...]