Wwe

Snickers Returns to WrestleMania After Scoring 1.5 Billion Brand Impressions

Snickers is stepping back in the ring with WWE's signature WrestleMania event, which scored the brand 1.5 billion sponsorship impressions this year.

How WWE’s Shakespearean Storytelling Helped It Become a Brand Powerhouse

WWE has attracted 750 million social media followers and become the No. 1 sports channel on YouTube by mastering an oft-cited but still totally effective marketing tactic: storytelling.

Sanders Is Ripped and Ready to Rumble in WWE’s Twist on KFC’s Colonel Campaign

We've seen several Colonel Sanders incarnations over the past year, but while most have been about finger lickin,' this one's focused on ass kickin.'At this weekend's WWE's SummerSlam (which has become a veritable brand bonanza), the professional wrestling organization unveiled its ad partnership with sponsor KFC. The resulting video, which you can watch below, will run as an ad on WWE Network throughout the rest of the year and into 2017.While previous Sanders iterations have been played by comedy icons like Norm Macdonald, Darrell Hammond and Jim Gaffigan, this time around the part went to WWE star Dolph Ziggler, who faces off against the feathered nemesis played by fellow wrestler The Miz.Who will survive, and what will be left of them? Let's find out:

20 Stars and Influencers Who Radiate Creativity and Get Everyone Talking

What would you do with fame, if you had it? Would you simply enjoy all the perks and pay that come with it, or would you use it as a launching pad for your creative passions?

Meet the 30 Most Powerful Women in Sports

There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought […]

Why Wrestling’s Biggest Brand Came to Cannes (and Why It Fits Right In)

 

From Wrestlemania to Top Chef, Pee-wee Herman’s Long, Strange Trip to Netflix

The wait is almost over, Pee-wee Herman fans. Netflix announced today that Pee-wee's Big Holiday, a new film from Paul Reubens' alter ego, debuts on Netflix March 18.

How USA’s Mr. Robot Hacked the Problem of Summer TV

In a summer stuffed with more TV options than ever, the most buzzed about show wasn't Orange Is the New Black or True Detective, but Mr. Robot, USA's acclaimed new hacker drama. An antithesis to USA's usual "blue skies" formula, Mr.

WWE Fires Hulk Hogan as Sex Tape Reportedly Reveals Racist Comments

UPDATE: World Wrestling Entertainment has fired Hulk Hogan—whose legal name is Terry Bollea—after an audiotape of the pro wresting icon making racist comments surfaced Friday. 

These Compelling Campaigns Are the Gold Standard for Sports Advertising

The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold awards in this year's competition.Here are all the gold-award winners by category. You can scroll down to the "film" section to see examples of their work: