WWD

Mayo Draftfcb Wins Project Isaac Gravity Award

Lima, Peru-based ad agency Mayo Draftfcb won Adweek's first Project Isaac Gravity award Wednesday night for creating a billboard that harvests humidity from the surrounding air and converts it into safe, clean drinking water.

Calling Mr. Hathaway

For the average Saks Fifth Avenue customer, it might seem a bit strange that the male half of the glamorous couple starring in the department store’s latest Sexy Shoes magazine—a custom publishing effort between Fairchild's Footwear News and Sa