Pharma Giant GSK Consolidates Its Global Agency Roster Across 4 Holding Companies
Brand Marketing
In 2015, GlaxoSmithKlein and Novartis completed a deal worth more than $20 billion that combined the two companies' assets. In November of that year, various sources reported that the newly [...]
MediaCom Promotes Jon Gittings to Run Strategy In Americas
Brand Marketing
MediaCom named Jon Gittings chief strategy officer for the Americas, a new role at the WPP media network.
McDonald’s Is Putting the Squeeze on Agency Profitability, Making the Ad Industry Uneasy
Brand Marketing
The ongoing McDonald's creative review initially included all three of the ad industry's largest holding companies.
Lawyers for JWT, WPP and Gustavo Martinez File Motion to Dismiss Discrimination Suit
Brand Marketing
Lawyers for WPP, J. Walter Thompson and Gustavo Martinez filed motions in New York's U.S. District Court today seeking to dismiss in its entirety the suit filed by global chief [...]
Diageo’s Global Media Agency Review Comes Amid Greater Scrutiny of Costs
Brand Marketing
The world's largest spirits maker, Diageo, signaled a potential change in its agency lineup when it released fiscal first-half results earlier this year: Revealing a drop in operating profit, new [...]
Ad Industry Needs to Get Used to Low Growth Being ‘the New Normal,’ Martin Sorrell Says
Brand Marketing
In a wide-ranging discussion that touched on the macro forces shaping modern advertising, the implications of Britain leaving the European Union and his own compensation, WPP chief executive Sir Martin [...]