VML has promoted two creative leads for its North American network and hired a new director of creative recruiting to serve the same area. The WPP network's global CCO Debbi Vandeven announced today that John Godsey and Mike Wente will serve as co-chief creative officers, while new hire Craig Badynee will oversee creative recruiting. All three are new positions.
Marketing software company DataSift is partnering with LinkedIn to offer more LinkedIn ads insights as well as additional audience segments when it comes to the professional networking platform's 467 million users.
The federal government's investigation into allegations of antitrust practices at major ad agencies has expanded to include WPP, the world's largest holding company.
Before Nov. 8, the big advertising holding companies faced a straightforward, slow-growth future. The business would continue to evolve, and the agencies would continue to adapt by expanding their capabilities, especially in digital media. But the election cast a blanket of doubt on the prospects for the major players.
WPP's media division GroupM announced today that it will combine all existing global data analytics and digital media assets under the [m]PLATFORM umbrella to create what it calls the ad industry's most powerful collection of related services.
Donald Trump's surprise win in the U.S. presidential election has dominated headlines around the world today, and the advertising industry is no exception.
For a half-century, David Ogilvy has blazed across the advertising skies. The tail of his comet stretches from the pre-television era and Madison Avenue in its gray-flanneled heyday on through the creative revolution and into the world of global mega-mergers. All the while, Ogilvy's sharp, iconoclastic personality has illuminated the industry like no other adman's.
COLOGNE, Germany—The future of Twitter may be live, but CEO and co-founder Jack Dorsey couldn't make it to Dmexco to give his speech in person. Instead, Dorsey held a video conference with WPP CEO Martin Sorrell this morning to talk about livestreaming, revenue, growth challenges and where Twitter plans to invest going forward.
Last year's unprecedented string of Mediapalooza agency reviews involving some of the world's biggest advertisers (Coca-Cola, Walmart, P&G, etc.) was not an aberration. According to a new report released by top global consulting firm R3, it was a signal of the new normal on both the media and creative sides of the advertising business.
GroupM Global announced yesterday that John Montgomery will take on a newly created position within the company, global evp of brand safety.