VML Names 2 Co-Chief Creative Directors, Strengthening U.S. Team
Brand Marketing
VML has promoted two creative leads for its North American network and hired a new director of creative recruiting to serve the same area. The WPP network's global CCO Debbi [...]
Advertising Leaders Predict a ‘Period of Uncertainty’ Following Trump’s Surprise Win
Brand Marketing
Donald Trump's surprise win in the U.S. presidential election has dominated headlines around the world today, and the advertising industry is no exception.
David Ogilvy: The Adweek Feature
Brand Marketing
For a half-century, David Ogilvy has blazed across the advertising skies. The tail of his comet stretches from the pre-television era and Madison Avenue in its gray-flanneled heyday on through [...]
With All Eyes on NFL Streaming, Jack Dorsey Pins Twitter’s Future on Live Content
Performance Marketing
COLOGNE, Germany—The future of Twitter may be live, but CEO and co-founder Jack Dorsey couldn't make it to Dmexco to give his speech in person. Instead, Dorsey held a video [...]
The Agency Review Frenzy Shows No Sign of Stopping. Here’s Who’s Winning
Brand Marketing
Last year's unprecedented string of Mediapalooza agency reviews involving some of the world's biggest advertisers (Coca-Cola, Walmart, P&G, etc.) was not an aberration. According to a new report released by [...]
To Help Fight Fraud and Piracy, GroupM Has Named a ‘Brand Safety’ Executive
Brand Marketing
GroupM Global announced yesterday that John Montgomery will take on a newly created position within the company, global evp of brand safety.