MediaCom Wins BRP, the Manufacturer of Ski-Doo Snowmobiles
Brand Marketing
MediaCom is the new North American planning and buying agency for BRP, the Quebec-based manufacturer of recreational products. The WPP shop was awarded the business after a review which included [...]
Ogilvy Names Anthony Wong as Its New Global Effectiveness Chief
Brand Marketing
Anthony Wong has been named worldwide effectiveness director at Ogilvy & Mather, a role he will fill while continuing as client leader for TeamHW, WPP's dedicated agency unit on the [...]
WPP Will Merge Its Holdings Down Under With STW and Up Its Stake in the Company
Brand Marketing
Continuing a year of expansion on many fronts, WPP Group plans to merge its holdings in Australia and New Zealand with longtime regional partner STW Communications and increase its stake [...]
Global Agency of the Year: Grey’s Work Sparked Cultural Conversations Worldwide
Brand Marketing
Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the [...]
Backed by WPP, Bruin Sports Capital Acquires an Experiential Marketing Company
Brand Marketing
Bruin Sports Capital, a global media and marketing venture company backed by a WPP-led investment group, has acquired Engine Shop, an experiential marketing agency with expertise in the sports, entertainment [...]
WPP’s GroupM Takes Majority Stake in Essence Digital
Brand Marketing
As expected, WPP's GroupM is adding Essence Digital to its agency portfolio. Essence's standing as one of Google's key agency partners drove the deal.