MediaCom is the new North American planning and buying agency for BRP, the Quebec-based manufacturer of recreational products. The WPP shop was awarded the business after a review which included OMD, Carat and Havas. Geometry, the incumbent, declined to participate in the search process.
Newell Brands is moving global creative work for some of its most visible consumer brands from BBH New York to J. Walter Thompson New York, sources said.
WPP is rebranding its Ford-dedicated agency, Team Detroit, to better reflect the global evolution of its marketing resources. Global Team Blue is the new identity for Team Detroit, Blue Hive and Retail First which have been working on behalf of Ford for over nine years.
Colin Kinsella, CEO at Mindshare, North America, is leaving the GroupM media agency and being replaced by Ernie Simon, president of GroupM Consulting. It's not clear if Kinsella has another job lined up; Mindshare wouldn't comment.
Adding to its agency portfolio, Stagwell Group today said it acquired a majority stake in Code and Theory, a digital creative shop based in New York.
Anthony Wong has been named worldwide effectiveness director at Ogilvy & Mather, a role he will fill while continuing as client leader for TeamHW, WPP's dedicated agency unit on the Huawei account.
Continuing a year of expansion on many fronts, WPP Group plans to merge its holdings in Australia and New Zealand with longtime regional partner STW Communications and increase its stake in the company from about 25 percent to 61.5 percent. The combined operation would generate annual revenue approaching $800 million and employ more than 5,000 people across 75 companies.
Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the JW Marriott, high above the shimmering Mediterranean.
Bruin Sports Capital, a global media and marketing venture company backed by a WPP-led investment group, has acquired Engine Shop, an experiential marketing agency with expertise in the sports, entertainment and lifestyle sectors.
As expected, WPP's GroupM is adding Essence Digital to its agency portfolio. Essence's standing as one of Google's key agency partners drove the deal.