The World Series and NFL Fuel a Fall Advertising Windfall for Fox Sports
Saying "be careful what you wish for, because you just might get it" is usually a warning, but it was more like a mantra for the Fox Sports ad sales [...]
Red Sox Drive Solid World Series Ratings
In clinching their third World Series title in 10 years, the Boston Red Sox helped Fox post solid, if unspectacular, ratings.
Boston Blowout Doesn’t Put a Damper on World Series Ratings
An unhittable Jon Lester and a bevvy of bearded batsmen may have turned Game 1 of the 2013 World Series into a blowout, but that didn’t seem to shake up [...]
USA Today Takes Its Ad Meter Beyond the Super Bowl
Brand Marketing
Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media.
Super Bowl Buys: It All ‘Ads’ Up
The going rate for 30 seconds of airtime in Super Bowl XLVII was a little shy of $4 million, and if recent trends are any indication, this year’s broadcast also [...]
Grin and (Panda) Bear It
While it may be a lot of fun to watch Kung Fu Panda swat dingers over the fence at AT&T Park in San Francisco, Pablo Sandoval’s historic performance in Game [...]