World Cup 2014

Tim Howard Stumps for Marriott in One of His First Brand Deals Since the World Cup

After coming off of a high note during this summer's World Cup, soccer player Tim Howard has signed one of his first new brand partnerships—with Marriott International’s #LoveTravels campaign that launches today. 

Weird Al’s Comeback Claims Two Spots on Weekly YouTube Top 10

Master satirist Weird Al Yankovic recently came back on people's radars with his grammar-themed Word Crimes, a School House Rock version of Blurred Lines.

Univision, ESPN Score Digital Victories During 2014 World Cup

Germany may have won the World Cup, but official U.S.

Inside ESPN’s Social Media War Room During the Most Tweeted Sporting Event Ever

I arrive late to the Germany-Brazil World Cup game on the assumption that I have plenty of time before the match really heats up. This turns out to be completely wrong, and I've in fact arrived amid the most tweeted single sports game—of any kind, ever.

Twitter jokers piled on as Brazil was getting routed by Germany.

There's no crying in World Cup soccer, unless you want to end up a meme.

Twitter Is Surprisingly Low on This List of World Cup Fan Plans

Twitter looks like an underdog in the World Cup, according to a survey by RadiumOne. It was in just fifth place in a ranking of sites consumers would tap for tournament news.

Listerine’s World Cup Newsroom Will Turn Social Posts Into Ads

Listerine plans to pull out all the bells and whistles on Facebook and Twitter this year for its first World Cup sponsorship. The Johnson & Johnson brand will lean on millennial-focused agency MRY in a campaign dubbed "Power to Your Mouth," which is designed to capitalize on the expected social chatter that will take place during the soccer matches.