Tim Howard Stumps for Marriott in One of His First Brand Deals Since the World Cup
Brand Marketing
After coming off of a high note during this summer's World Cup, soccer player Tim Howard has signed one of his first new brand partnerships—with Marriott International’s #LoveTravels campaign that [...]
Twitter Is Surprisingly Low on This List of World Cup Fan Plans
Performance Marketing
Twitter looks like an underdog in the World Cup, according to a survey by RadiumOne. It was in just fifth place in a ranking of sites consumers would tap for [...]
Listerine’s World Cup Newsroom Will Turn Social Posts Into Ads
Performance Marketing
Listerine plans to pull out all the bells and whistles on Facebook and Twitter this year for its first World Cup sponsorship. The Johnson & Johnson brand will lean on [...]