After coming off of a high note during this summer's World Cup, soccer player Tim Howard has signed one of his first new brand partnerships—with Marriott International’s #LoveTravels campaign that launches today.
World Cup 2014
Master satirist Weird Al Yankovic recently came back on people's radars with his grammar-themed Word Crimes, a School House Rock version of Blurred Lines.
I arrive late to the Germany-Brazil World Cup game on the assumption that I have plenty of time before the match really heats up. This turns out to be completely wrong, and I've in fact arrived amid the most tweeted single sports game—of any kind, ever.
Twitter looks like an underdog in the World Cup, according to a survey by RadiumOne. It was in just fifth place in a ranking of sites consumers would tap for tournament news.
Listerine plans to pull out all the bells and whistles on Facebook and Twitter this year for its first World Cup sponsorship. The Johnson & Johnson brand will lean on millennial-focused agency MRY in a campaign dubbed "Power to Your Mouth," which is designed to capitalize on the expected social chatter that will take place during the soccer matches.