A Media Mogul’s Daring Move to Make Chess Big
Brand Marketing
An estimated 44 million Americans are regular chess players. Some 60 percent are male, and the same percentage falls in the magic 18-35 demo. More than one-third have a masters [...]
Brand Marketing
An estimated 44 million Americans are regular chess players. Some 60 percent are male, and the same percentage falls in the magic 18-35 demo. More than one-third have a masters [...]