Two more food and beverage brands just jumped into the mix for Super Bowl LI. Wonderful Pistachios and Fiji Water, both owned by The Wonderful Company, will each air a 15-second spot during the Feb. 5 telecast on Fox, the company confirmed to Adweek on Friday. The pistachios ad will air in the first quarter, and the Fiji spot in the third quarter.
Hey, that elephant sounds awfully familiar! WWE superstar and commercial pitchman extraordinaire John Cena, named to Adweek's Creative 100 this year, voices Ernie, an animated mascot debuting today in a new campaign for Wonderful Pistachios.
Many of fall TV's biggest stars have one thing in common: They appeared in commercials early (and sometimes, not-so-early) in their career as they tried to break into Hollywood.
Nike will no longer be endorsing Manny Pacquiao. The brand's decision to cut ties with the boxer follows backlash over homophobic remarks he made on Filipino television, saying people in same-sex relationships are "worse than animals."
As celebrity Super Bowl endorsers go, Stephen Colbert is somewhat unique because he's actually funny. He's amusing even in the few seconds of the teaser below for his Wonderful Pistachios ad airing on the Feb. 2 game. (These teasers, as we've learned lately, are not always terribly enjoyable.)
At this year's Super Bowl, Wonderful Pistachios will take a break from its usual "what's hot this minute" approach and feature a star with a bit more lasting power: Stephen Colbert.
Ever since Oreo had its big Super Bowl blackout moment, netting nearly 7 million tweets, marketers have used social media to capitalize on just about every news and cultural moment, from the birth of the Royal Baby to the Emmys. But has it worked?
Keyboard Cat, Snoop, Psy, the Winklevoss twins and Snooki were all in on the joke. Can the same be said for Dennis Rodman and the Prancercise lady? Oh sure, it's just the Wonderful Pistachios campaign revving up another round of zeitgeist-tapping absurdity. There's no apparent end to the reality-TV, pop-culture, animated and sports figures who will make themselves available for these ads. In fact, if this marketer doesn't ask how or why you do it—eat pistachios, that is—then you must not be very important. Rodman? He does it "because he's nuts," says the newest spot, in which the former NBA player turned diplomat appears with a less doughy version of Kim Jong-un (a look-alike) to hawk the healthy snack. And the Prancercise lady? Who can get enough of her spindly, energetic dancing? Next, somebody will have to twerk.
Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on Facebook tell you about the fans of the 49ers and Ravens?
It was probably inevitable that Wonderful Pistachios, a brand known for cartoony commercials with broad comedy and D-list celebrities, would eventually end up on the Super Bowl.