Wonderful Pistachios and Fiji Water Both Line Up 15-Second Super Bowl Ads
Brand Marketing
Two more food and beverage brands just jumped into the mix for Super Bowl LI. Wonderful Pistachios and Fiji Water, both owned by The Wonderful Company, will each air a [...]
Stephen Colbert Gets Crackin’ as Super Bowl Star for Wonderful Pistachios
Creativity
At this year's Super Bowl, Wonderful Pistachios will take a break from its usual "what's hot this minute" approach and feature a star with a bit more lasting power: Stephen [...]
Does Real-Time Marketing Work?
Brand Marketing
Ever since Oreo had its big Super Bowl blackout moment, netting nearly 7 million tweets, marketers have used social media to capitalize on just about every news and cultural moment, [...]
Dennis Rodman Goes Boom in Pistachios Ad With Fake Kim Jong-un
Creativity
Keyboard Cat, Snoop, Psy, the Winklevoss twins and Snooki were all in on the joke. Can the same be said for Dennis Rodman and the Prancercise lady? Oh sure, it's [...]
Super Bowl Teams’ Fans Pick Favorite Brands
Performance Marketing
Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on [...]
Gangnam Style’s Psy to Star in Super Bowl Ad for Wonderful Pistachios
Brand Marketing
It was probably inevitable that Wonderful Pistachios, a brand known for cartoony commercials with broad comedy and D-list celebrities, would eventually end up on the Super Bowl.