Wonderful Pistachios

Wonderful Pistachios and Fiji Water Both Line Up 15-Second Super Bowl Ads

Two more food and beverage brands just jumped into the mix for Super Bowl LI.Wonderful Pistachios and Fiji Water, both owned by The Wonderful Company, will each air a 15-second spot during the Feb. 5 telecast on Fox, the company confirmed to Adweek on Friday.The pistachios ad will air in the first quarter, and the Fiji spot in the third quarter.

John Cena Is Not an Elephant, but Now He’s Playing One on TV for Wonderful Pistachios

Hey, that elephant sounds awfully familiar!WWE superstar and commercial pitchman extraordinaire John Cena, named to Adweek's Creative 100 this year, voices Ernie, an animated mascot debuting today in a new campaign for Wonderful Pistachios.

Stephen Colbert, Kelly Ripa and Other TV Stars Recall Their Most Memorable Commercials

Many of fall TV's biggest stars have one thing in common: They appeared in commercials early (and sometimes, not-so-early) in their career as they tried to break into Hollywood.

Nike Ends Endorsement Deal With Manny Pacquiao After Homophobic Comments

Nike will no longer be endorsing Manny Pacquiao. The brand's decision to cut ties with the boxer follows backlash over homophobic remarks he made on Filipino television, saying people in same-sex relationships are "worse than animals." 

Stephen Colbert Is Excited That You’re Excited for His Wonderful Pistachios Ad on the Super Bowl

As celebrity Super Bowl endorsers go, Stephen Colbert is somewhat unique because he's actually funny. He's amusing even in the few seconds of the teaser below for his Wonderful Pistachios ad airing on the Feb. 2 game. (These teasers, as we've learned lately, are not always terribly enjoyable.)

Stephen Colbert Gets Crackin’ as Super Bowl Star for Wonderful Pistachios

At this year's Super Bowl, Wonderful Pistachios will take a break from its usual "what's hot this minute" approach and feature a star with a bit more lasting power: Stephen Colbert.

Does Real-Time Marketing Work?

Ever since Oreo had its big Super Bowl blackout moment, netting nearly 7 million tweets, marketers have used social media to capitalize on just about every news and cultural moment, from the birth of the Royal Baby to the Emmys. But has it worked?

Dennis Rodman Goes Boom in Pistachios Ad With Fake Kim Jong-un

Keyboard Cat, Snoop, Psy, the Winklevoss twins and Snooki were all in on the joke. Can the same be said for Dennis Rodman and the Prancercise lady? Oh sure, it's just the Wonderful Pistachios campaign revving up another round of zeitgeist-tapping absurdity. There's no apparent end to the reality-TV, pop-culture, animated and sports figures who will make themselves available for these ads. In fact, if this marketer doesn't ask how or why you do it—eat pistachios, that is—then you must not be very important. Rodman? He does it "because he's nuts," says the newest spot, in which the former NBA player turned diplomat appears with a less doughy version of Kim Jong-un (a look-alike) to hawk the healthy snack. And the Prancercise lady? Who can get enough of her spindly, energetic dancing? Next, somebody will have to twerk.

Super Bowl Teams’ Fans Pick Favorite Brands

Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on Facebook tell you about the fans of the 49ers and Ravens?

Gangnam Style’s Psy to Star in Super Bowl Ad for Wonderful Pistachios

It was probably inevitable that Wonderful Pistachios, a brand known for cartoony commercials with broad comedy and D-list celebrities, would eventually end up on the Super Bowl.